At CHOOSE! – we’re redefining everyday essentials with sustainability at the core. By replacing single-use plastics with eco-friendly alternatives within hospitality and (travel) retail, we’re proving that better choices can shape a brighter future – for people and the planet.
What began end of 2020, as a dream to make an impact has grown into a movement. Every product is packed by disadvantaged individuals. This combines purpose with action. From small beginnings to partnering with Corendon and Schiphol Airport, our mission is unchanged: making sustainability simple.
Sustainable, personalized, and trusted by premium brands worldwide. We offer EU-compliant, eco-friendly products, tailored to your needs. No middlemen, no compromises. Rated 4.5/5 by thousands, we’re your partner for quality and care.
Together We Stand for a Greener Tomorrow.
Pim and Nick built CHOOSE! on one belief: better choices create a better world. Their passion for sustainability drives everything. It fuels their work, from sustainable dental kits to community empowerment. Together, they’re leading a movement that changes lives, one product at a time.
We believe every choice matters. From biodegradable materials to social impact initiatives, our mission is simple: create products you’re proud to use while building a sustainable future for all.
Travel retail is changing fast. Travelers still want convenience. But now they also want cleaner, better choices. They want travel essentials that are easy to use, good for them, and good for the planet.
Together with Corendon Mangrove Beach Resort in Curaçao, CHOOSE!™ replaces over 40,000 plastic toothbrushes and toothpaste tubes with sustainable, custom-designed alternatives – socially packed in the Netherlands and crafted to inspire guests to make better choices for people and planet.
